We use our experience in paid search to optimize your Google, Bing, & Yahoo paid search accounts. We research market segments, develop content to reach those segments, and work to maximize your conversions. Paid search only works if the revenue supports the advertising, with out this typically ad costs are either as much or more than the revenue generated. SEO is a key ingredient to what makes a Website “Work.” Without SEO a website is the equivalent of printing a bunch of flyers and then not distributing them. We make sure your SEO is working with your paid search campaigns.
- Research audiences and what search terms they use to find your business developing a keyword strategy
- Develop effective paid search campaigns based on research
- Monthly tuning of campaign performance
- Install all necessary plugins and configure
- Setup sitemap and analytics for monitoring Google Ads performance.
- Integrate Google Analytics, Google Ads, Google Merchant, & Search Console with website for product syncing to be used in shopping campaigns.
- Setup up all site pages/content for proper keywords and focus
- Monthly budget monitoring and adjustments
- All the steps for the local audience
- A/B testing to research keywords and the most effective content
- Weekly research into search traffic and campaign performance and adjusting accordingly
- Develop blog along with social network integrations to promote content (copy writing not included)
- Manage facebook advertising campaigns
- Develop monthly content to target your audiences
You get metrics on goal completions including online purchases, from submissions, calls (via call rail +$50/mo*) that originate from advertising click throughs
*customer must sign up for their own call rail plan, this is so they own the assigned numbers.