We use our experience in paid search to optimize your Google Ads account. We research market segments, develop content to reach those segments, and work to maximize and track your conversions. Paid search only works if the revenue supports the advertising, with out this typically ad costs can be as much or more than the revenue generated. SEO is a key ingredient to what makes a Website “Work.” Without SEO a website is the equivalent of printing a bunch of flyers and then not distributing them. We make sure your SEO is working with your paid search campaigns.
- Research audiences and what search terms they use to find your business developing a keyword strategy
- Develop effective paid search campaigns based on research
- Monthly tuning of campaign performance
- Install all necessary plugins/code and configure
- Setup search console and analytics for monitoring Google Ads performance.
- Integrate Google Analytics, Google Ads, Google Merchant, & Search Console with website for product syncing to be used in shopping campaigns.
- Setup up all site pages/content for proper keywords and focus
- Monthly budget monitoring and adjustments
- All the steps for the local audience
- A/B testing to research keywords and the most effective content
- Weekly research into search traffic and campaign performance and adjusting accordingly
- Develop content to target your audience segments
You get metrics through Account setups, Ads, Search Console, Analytics to measure goal performance including online purchases, from submissions, calls that originate from advertising either from ads or the website.